The branding needed to convey the quality, simplicity, elegance and timelessness of the vintage clothing it seeks out and sells. The brand’s name hints at some of the treasures that may be uncovered if you are committed to the search.
The typeface are inspired by classic 1950’s fashion and editorial design. The colors chosen reference the creamy pearl and coral colors of the name as well as the sea and sun surrounding them while using semi muted and pastel hues of them to align with the 50s/60s inspiration. The hefty and ornate ampersand of the chosen typeface also resembles an anchor to align with the treasure hunting motif.