Oscar India Lima is a men’s essential oil based hygiene product line designed for today’s man on the go. These products are perfect for men who like to pack efficiently, compact and lightweight by covering most male hygienic needs in only a few products. The inspiration for packing light is inspired by the military and the company’s name uses the NATO phonetic alphabet to spell out ‘OIL’ the core ingredient in all of the products.
The logo is designed to be used in a compact and efficient manner just like the products. The square container allows the logo to be very versatile in placement and “pack” neatly into a layout with other design elements. The typography is monospaced to further the theme of efficient use of space and allow the letterforms to stack perfectly on top of one another. The final space is filled with an oil drop. The logo is intended to be able violate the corners of packaging to call out the word ‘OIL’.