The logo mark for this hip hop group is designed to communicate the sometimes playful yet sometimes serious nature of the music from these artists. It also draws inspiration from the same things that influence the group, cartoons, video games, skate boarding, hip hop culture and crude humor.
The iconography of the whale replaces the ‘Q’ to help hint at the pun used in the group’s name. Blood replaces water squirting from the blowhole and X’s cover the whale’s eyes to imply that Captain Ahab finally conquered nemesis. The illustration and typography pay homage to a combination of hip hop and skate culture.