The logo for this baseball team is meant to intimate while also catching eyes with a modern approach to sports branding.
The gladiator’s helmet uses a home plate as the shape that everything is built around. Very angular forms built the rest of the of logo representing the diamond that starts and ends at home base while retaining the ability to have the logo embroidered on a wide range of apparel. The imperfection in the mohawk is meant to communicate the team’s willingness to get rough and battle to victory. The condensed and tall letterforms of the typeface chosen convey confidence and power.