The restaurant is owned and operated by a young couple in a quiet part of California’s Wine Country. They specialize in bringing extremely fresh, locally sourced ingredients into their kitchen and onto their tables. This project was a re-brand in desperate need of help.
Because the restaurant has a rustic, country feel and menu, but is ran by a younger couple who cater to a wide range of patrons, it was important to place a modernized twist on the cozy cafe setting. This was achieved through a clean and minimal approach that still has a nostalgic cafe essence. The original logo that was not quite working displayed a painting of an egret standing in the nearby estuary. The new logo is designed to be an evolution of that idea, utilizing an origami egret—symbolizing that the same meticulous, hand-crafted attention to detail that goes into the art of origami, goes into the food the restaurant prepares.